Step 1: Project Research
We first start by defining what type of video you need/want. Is it an explainer video, an app or extension video, or a screencast? Is the purpose of the video to sell, explain, teach or train? Should the tone be formal or informal? Our goal is to take our experience and share it with your vision.
Step 2: Script Writing
The most important part of a video is the script. Whether you have a high quality video or a mediocre one, if the script isn’t good, it won’t covert well. Attention spans are short, so we make sure your message is conveyed with maximum clarity, understanding and impact. We can write a script with you, or you can provide your own and we will work with you to optimize its impact.
Step 3: Story-boarding
The storyboard process helps us make sure the visual style and story are matching your vision and expectation. It also keeps surprises and revisions to a minimum once the video is complete. In this stage, if there are characters in your explainer video, we collaborate with you on the design and appearance of each character.
Step 4: Voice-over Recording
Every video comes with a professional voice-over as standard, unless you provide your own voice-over. With our database of voices, you pick the one that fits your brand and style. We then upload the audio file for you to listen and be able to request any changes if needed. If you need a specific voice-over type, we’ll locate the right talent for your project.
Step 5: Animation
After the completion of your storyboard and voice-over, we start building the first draft of you video. When completed, we share with you the video so you can provide comments, suggestions and changes. Depending on the package you choose, the videos can receive one to an unlimited number of revisions.
Step 6: Music & Sound Effects
After the finishing touches have been made to the video, we add music and sound effects to bring your explainer video to life, maximizing the retention rate and interest of your audience.
Step 7: Delivery
Upon your final approval, we’ll deliver your finished video in the highest quality format.